2014 Aster Award Winner – Gold






Print
Ad placed in publications upside-down.


Online Banner


Billboard
Silver ADDY® Award from American Advertising Federation (AAF) — Utah
CMN Hospital's IGNITE Cause Innovation Conference Logo



Design and production of conference program and swag
Intermountain Mobile App


Intermountain Clinics Ad
This headline was written with an actual stethoscope by photographing different sections separately and then photoshopping them together.



Park City ICU Open House Invitation
This direct mail piece folds to show that Summit County residents now have an ICU on their side of the Wasatch Mountains, much closer to home. Illustration by Mike Tea.

Intermountain Healthcare uses online banners for many purposes. After providing artwork and direction to a skilled programmer, these static ideas were brought to life.









Clinics 2014



Cancer Centers 2014



Emergency Services at LDS Hospital



Cancer Centers 2013
Billboards with negative words were posted across Utah without any type of branding or reference. After several weeks, using portraits of local doctors, by region, part of the word was covered, creating a positive word. This reflected how a patient initially feels when diagnosed with cancer, but when Intermountain Healthcare physicians meet with the patient, a treatment plan gives the patient "courage" and "hope". This campaign created a local buzz and even got some news coverage.




Starting with the wordpress.com SoundCheck theme, I was able to customize the design of this site for Better Taste Bureau (formerly Hurris & Gig), up-and-coming hip hop artists based in SLC.

Visit the live site here.


Headlamps
Box and UPC sticker
We completely redesigned the headlamp package with every step of the packing, shipping and sales process in mind.
-This rectangular package stacks and ships more efficiently
-The product is highlighted and stands out from the package
-The strap design is viewable from the top while remaining protected
-The package is compact and can fit many in a small retail environment
-The most important selling points are easily found
-All packages share the same dimensions, only varying in depth in order to be merchandised efficiently



Climbing Helmets
Box and UPC sticker
-Uses roughly a third the material as original package
-The product is more prominent
-The hard shell of the helmet offers enough support where a enclosed box becomes unnecessary
-The convex top and concave bottom allows for efficient stacking
-Package can both hang and stack and can be unpacked without damaging the package



Ski/Trekking Poles and Z-Poles
Sleeve, hangtag, hanger and UPC sticker
-Uses much less material
-The product is more visible and easier to test
-The hanger is strong and doesn't bend or break
-Less cost on the main package allows for a custom hangtag for each model
-The sleeve is compact and sturdy and holds up over time



Harnesses
Reusable stow bag, card and UPC sticker
-Uses less material
-The harness is packed tighter in a smaller stow bag, wasting less shipping space
-The hanger is sturdier and provides more structure
-The same amount of information is represented as before



Gloves
Hanger card, hangtag and UPC sticker
-Uses less material
-Less cost on the hanger card allows for a custom hangtag for each model

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Climbing Skins
Reusable stow bag, inner tray and base
-The product is much more visible
-Stow bag is used as main packaging
-Glue-less design on base requires use of stow bag zipper as anchor

Black Diamond trade show graphics at Winter Outdoor Retailer 2010-11 featuring new freeride skis.



Black Diamond trade show graphics at Summer Outdoor Retailer 2011 featuring new climbing and mountain product.



Black Diamond trade show graphics at Snowsports Industry America (S.I.A) in January 2012.



Black Diamond trade show graphics at Summer Outdoor Retailer 2012.

Winter 2011 Ski Ads
The goal of this campaign was to create eye-catching ads that highlight the main selling point of the product by way of metaphors. These ads greatly contrast typical ski magazine imagery because of the obvious lack of skiing action shots.



2010-11 Product Ads
The goal of this campaign was to further intrigue the consumer of new Black Diamond products by providing a background story that either involves the manufacturing process, testing procedures or in-use performance.



2010-11 Brand Ads
Several 'brand ads' were run purely as eye candy with inspiring action shots featuring BD product that were then artistically enhanced by different members of our in-house creative team. These two were treated by me.